McDonald’s Built a 515-Page Dossier on Me. It Says I’ll Never Stop Eating There

high · Wired · Reece Rogers · 12 Aug 2026 · 10:15 UTC · Corporate Control · 1 min read

Summary

Demonstrates algorithmic exploitation and behavioral prediction at scale by corporations, using collected personal data to manipulate purchasing decisions and establish dependency patterns.

I requested a copy of my data from McDonald’s loyalty program and received an extensive, personalized report that algorithmically predicts my next purchase.

algorithmic profiling behavioral prediction data harvesting corporate surveillance consumer manipulation

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McDonald’s Built a 515-Page Dossier on Me. It Says I’ll Never Stop Eating There

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