Instagram is full of first-person videos of men harassing women in public. They follow a similar script: A man walks up to a woman or group of women in a store, sitting outside a cafe, or walking home from a bar, and delivers a pickup line. The women almost always nervously laugh, react with barely-veiled disgust, or say "fuck off" while he stalks her or refuses to walk away. The men recording these videos capture them with Meta's smart glasses, which are designed to discreetly capture interactions like these and upload the videos to Meta's platforms where the women in the videos are turned into content for "pickup artist" accounts.  
New research reveals this ecosystem works, and how pickup artists (PUA) influencers are using Meta's products, including its smart glasses and social media platforms, to perpetuate a culture of harassment against women.  
University of Sydney researchers Joanne Gray, Marcus Carter, and Ben Egliston watched hundreds of these videos to learn how pickup artist content creators use smart glasses, and what specific forms of gendered harms these recordings cause. They published their research paper, "
Harm Through the '#RizzCam': Smart Glasses, Ambient Capture and Invisible Harassment,
" online this week as a preprint article.
The researchers compiled a dataset of 350 Instagram videos posted between September 2023 and March 2026. The videos fit specific criteria: they depicted real-world interactions involving unsolicited approaches to women in public or semi-public settings. "Unsolicited interactions were defined as approaches that appeared to be initiated without prior indication of mutual engagement," the researchers wrote in the paper. "We included videos that appeared to be staged, scripted, or comedic performance as it is often difficult to confidently determine intent in platform content, and such material may still contribute to the circulation and normalisation of these interactions." They found the videos by searching hashtags and

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