Click to expand Image A man holds a ball with the message "ICE out of the Cup" during a press conference at a World Cup venue in Inglewood, California, June 9, 2026. © Frederic J. Brown / AFP via Getty Images. (New York) – The FIFA Men’s World Cup corporate partners and sponsors should join calls for an “ICE Truce,” a public commitment from United States federal officials to refrain from immigration enforcement operations at all World Cup events and venues, Human Rights Watch and the Sport & Rights Alliance said today. The 2026 World Cup, which begins on June 11 in the US, Canada, and Mexico, comes during a brutal immigration crackdown by the administration of US President Donald Trump. In May and June, human rights organizations, fan groups, and unions wrote to 19 companies asking them to urge FIFA and the US government to support an ICE Truce as a first step towards ending abusive detention and deportations practices throughout the US and mitigate risks to fans, workers and local communities posed by the US government’s immigration policies. “FIFA’s corporate sponsors together pay billions of dollars because they want to be associated with ‘the beautiful game,’ not the US government’s cruel immigration crackdown,” said Minky Worden, director of global initiatives at Human Rights Watch. “World Cup sponsors and partners should call for an ICE Truce as the best way to ensure the tournament is not tarnished by the Trump administration’s abusive immigration policies.” Six companies replied—Adidas, Coca-Cola, Lenovo, McDonald’s, Unilever, and Visa—describing regular engagement on human rights with FIFA but providing no direct comment on their support for an ICE Truce. The other FIFA sponsors and partners—AB inBev, Aramco, Betano, Bank of America, Doordash, Globant, Hisense, Lays, Hyundai, Mengniu, Qatar Airways, Valvoline, Verizon—did not