Salesforce has an internal dashboard which tracks each team’s use of AI, including which teams are using specific tools such as ChatGPT and how much, with the company also handing out digital badges that describe its employees as a “Champion,” “Innovator,” and “Legend” depending on the AI training courses they’ve completed, according to screenshots seen by 404 Media. A leaderboard includes an option to view which teams haven’t yet earned the badges, saying, “click to see who 👀,” with employees concerned that use of AI is going to be tied to their performance reviews.
The leaderboard shows only around a third of all employees have completed the lowest level course. The dashboards also show that use of Salesforce’s own agentic AI product, called Agentforce, has dramatically decreased across many teams, falling as much as 65 percent recently.
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News of the leaderboard comes as Salesforce has attempted a huge pivot to AI, laid off
thousands of employees
as part of that, and its stock is down
more than 20 percent this year
. As
404 Media has reported
, other tech companies have similar leaderboards, including Amazon which shut down its own after employees cheated to climb its ranks, sometimes to score better on performance reviews.
“People at the company [definitely] pay attention to it,” a current Salesforce employee told 404 Media, referring to the AI leaderboard. “There hasn't been much transparency around the actual expectations for employees in terms of what keeps us off the radar and therefore still employed, but we are all aware that AI usage already is or will soon be tied to performance ratings.” 404 Media gave the source anonymity as they weren’t permitted to speak to the press.
The badges employees can earn start with
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